In 2008 James Reid decided he wanted to buy a bike – so he checked out several bike stores and found he couldn’t get a decent road bike for under $1000. Sure, you can get a cheap bike at a supermarket but the quality just isn’t there.

He thought – if I am thinking this way there must be others out there who are too. James decided to do something because he has a “passion for getting a good deal” and that deal must deliver “good quality”.

From this REID was born. Imagine – back in 2009, you wanted a bike and one of your mates told you – there is this guy called James selling brand new bikes from his garage for a couple of hundred bucks. Of course, you would check it out – and you would end up testing a bike on the nearby lane. At times, there would be more than 20 people riding up and down that lane and most of them bought a bike! These original REID’s sold like hotcakes – there was a waiting list for the next container load and customers couldn’t wait to grab one.

REID still provides great quality and value for money, and just as in 2009, each bike is still designed with that passion of getting a good deal for our customers. Now selling through its own retail stores in Australia, REID is not only one of Australias most popular bikes, but is sold worldwide in over 15 countries.

In 2008 James Reid decided he wanted to buy a bike – so he checked out several bike stores and found he couldn’t get a decent road bike for under $1000. Sure, you can get a cheap bike at a supermarket but the quality just isn’t there.

He thought – if I am thinking this way there must be others out there who are too. James decided to do something because he has a “passion for getting a good deal” and that deal must deliver “good quality”.

From this REID was born. Imagine – back in 2009, you wanted a bike and one of your mates told you – there is this guy called James selling brand new bikes from his garage for a couple of hundred bucks. Of course, you would check it out – and you would end up testing a bike on the nearby lane. At times, there would be more than 20 people riding up and down that lane and most of them bought a bike! These original REID’s sold like hotcakes – there was a waiting list for the next container load and customers couldn’t wait to grab one.

REID still provides great quality and value for money, and just as in 2009, each bike is still designed with that passion of getting a good deal for our customers. Now selling through its own retail stores in Australia, REID is not only one of Australias most popular bikes, but is sold worldwide in over 15 countries.

USA